
Our own factory
Made, not resold
Shipment
Flat Rate ₹40
Cash on delivery
Pay when it arrives
1-Year warranty
Movement & build
7-day returns
Easy exchangeEveryday Watches
Wear It Every Single Day
A bolt-down guard case, a textured dial and a strap you can change in seconds. Unisex, built for class, work and everything after. From ₹2,100.
Astra
A stylish name inspired by stars and exploration perfect for a bold, aspirational collection.
₹1,900.00
4.6Nova
Represents new beginnings and next-generation energy youthful and futuristic.
₹1,900.00
4.9Ryze
A modern take on “rise” symbolises ambition, growth, and confidence.
₹1,900.00
4.9Vanta
Sleek and mysterious ideal for premium black dial and luxury-inspired models.
₹1,900.00
4.9Zenith
Represents reaching the highest point a strong name for flagship watches.
₹1,900.00
4.6Aero
Lightweight, sporty, and modern fits everyday and travel watches.
₹1,900.00
4.9Flux
Represents change and evolution perfect for a dynamic Gen Z identity.
₹1,900.00
4.5Onyx
Premium and timeless works well for elegant dark-tone watches.
₹1,900.00
4.9
Assembled to every detail
We don't buy watches.
We put them together.
Most brands at this price import a finished watch and print a logo on the dial. Ours is assembled piece by piece at our own unit in SIDCO Industrial Estate, Chennai - the guard cage bolted on by hand, the dial seated and checked, every movement run before it's boxed.

Bolt-down guard case
Four hex screws hold an outer cage over the case — the reason it survives a bag, a bike and a badminton court.

Change the strap in seconds
Standard lugs, so leather today and rubber tomorrow. Change the whole look without changing the watch.

Textured dials, not printed stickers
Waves, ribs and knurl pressed into the dial so it catches light differently through the day.

Priced like a factory, not a brand
No importer, no distributor, no showroom rent. That's the whole reason it starts at ₹2,100.
42 mm
Cushion-square case — reads big on a small wrist, still proportionate on a large one
Quartz
Analog movement, run-tested before dispatch
Splash safe
Rain, a wash basin, a spilled drink — fine. Not for swimming
20 mm lugs
Standard width, so any strap you like fits
Leather / silicone
Genuine leather with contrast stitch, or soft-touch silicone
1-year warranty
Serviced by us, in-house — not shipped to a third party
Shop by Category
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Every collection below is made on the same line, under the same 1-year warranty.
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Your logo · from 50 pieces4.7










Got the orange one and three people in my class asked where it's from in the first week. Doesn't look like a ₹2,000 watch at all.
H
Harish K.
Coimbatore · Verified buyer




My girlfriend and I bought the same model in different colours. It genuinely works on both of us.
A
Arjun R.
Chennai · Verified buyer




Wore it every single day through internship season — bag, bus, rain, everything. Still looks new.
N
Nivetha S.
Madurai · Verified buyer




The guard cage is what sold me — nothing else at this price feels this solid. Factory-direct pricing is real.
V
Vikram P.
Bengaluru · Verified buyerBefore you order
The stuff people actually ask
-
Is it really unisex, or is it just a men's watch?
Really unisex. The case is 42 mm in a cushion-square shape, which sits shorter across the wrist than a 42 mm round watch — so it reads bold on a slim wrist without hanging over the edge. Plenty of our orders are couples buying the same model in two colours.
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Can I change the strap myself?
Yes, in under a minute. The lugs are a standard 20 mm, so any strap of that width fits — including ones you already own. Swapping leather for silicone changes the whole character of the watch without buying another one.
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Can it handle rain and daily rough use?
It's splash safe — rain, hand-washing, a spilled drink are all fine. Don't swim or shower in it. The bolt-down guard cage is there precisely because these get thrown into bags and worn on bikes.
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Is Cash on Delivery available?
Yes, across India on orders up to ₹10,000. UPI, card and net banking work too, and prepaid orders ship first.
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How fast will it reach me?
Dispatched from Chennai within 24 hours on in-stock orders. South India usually gets it in 2–3 days, the rest of India in 4–6. Tracking comes by email and SMS.
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What if I don't like it?
Tell us within 7 days and we'll exchange it for another colour or refund you. Just keep it unused and in the box.
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Are these actually made in India?
Assembled by us at Innoprime Plast Pvt. Ltd., a 30-member precision components unit at SIDCO Industrial Estate, Thirumudivakkam, Chennai. You're welcome to come and look at the line — several of our corporate clients have.

₹300 off your first order
Get ₹300 off. Straight to your inbox.
Drop your email and we'll send the coupon right away, plus new arrivals and factory-direct offers. One mail a week, no spam.





















